{"id":9284,"date":"2023-07-17T07:05:52","date_gmt":"2023-07-17T07:05:52","guid":{"rendered":"https:\/\/47billion.com\/?p=9284"},"modified":"2024-12-23T05:18:13","modified_gmt":"2024-12-23T05:18:13","slug":"unveiling-the-challenge-of-user-flow-of-the-largest-audio-streaming-service-provider-improving-user-experience-and-engagement","status":"publish","type":"post","link":"https:\/\/47billion.com\/blog\/unveiling-the-challenge-of-user-flow-of-the-largest-audio-streaming-service-provider-improving-user-experience-and-engagement\/","title":{"rendered":"Unveiling the challenge of User Flow of the largest Audio Streaming Service Provider \u2013 Improving User Experience and Engagement\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Table of Contents<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Background\/Context&nbsp;<\/li>\n\n\n\n<li>The Challenge&nbsp;<\/li>\n\n\n\n<li>The Possible Solution&nbsp;<\/li>\n\n\n\n<li>Conclusion&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Background\/Context<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Spotify has evolved the music experience completely. This platform helps you to discover, manage and share over 100 million tracks and over 5 million podcast titles for free. Post upgradation to Spotify Premium, you can access exclusive features for music, including improved sound quality and an on-demand, offline and ad-free experience. Today it has become the most popular audio streaming subscription service with 515M users, including 210M subscribers in over 180 markets.&nbsp;<\/p>\n\n\n\n<p>With Spotify, podcasts have now found their niche with mesmeric audio experiences. However, within Spotify\u2019s podcasting realm, I stumbled upon a challenge in its user experience (UX) that must be addressed. Let\u2019s explore this and identify the challenges podcasters face on Spotify due to this discrepancy.&nbsp;<\/p>\n\n\n\n<p>Considering all the components of Spotify &#8211;&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/1123-1.png\" alt=\"\" class=\"wp-image-9375\"\/><figcaption class=\"wp-element-caption\"><em>Figure 1 Components of Spotify<\/em><\/figcaption><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Spotify.com is for\u202f<strong>Listeners<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>Purpose \u2013 It is at the forefront of all its services and provides streaming.\u202f<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Podcasters.spotify.com is for\u202f<strong>Podcast Creators<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>Purpose \u2013 It is meant for podcast creators to create, upload, share, and manage podcasts.<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Artists.spotify.com is for\u202f<strong>Artists<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>Purpose \u2013 It is a platform for music artists to release and promote their tracks.<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Spotify.design is for<strong>\u202fDesigners<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>Purpose \u2013 It is a platform for the cross-disciplinary design community to help designers create great experiences and make meaningful connections between creators and users<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>The existing user flow of the Podcast Sharing Feature of Podcasters.spotify.com<\/strong>&nbsp;<\/p>\n\n\n\n<p>Spotify for podcasts helps creators upload their podcasts and serves as a management tool for creators to manage their Spotify accounts, similar to YouTube Studio. The user flow is as follows for the two different personas &#8211;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Persona 1 \u2013 Podcast Creator<\/strong><\/h3>\n\n\n\n<p><strong>1. Podcast Creation using the Web App<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1464\" height=\"802\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/1-1024x561.png\" alt=\"\" class=\"wp-image-9377\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/1-1024x561.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/1-300x164.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/1-768x421.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/1.png 1464w\" sizes=\"auto, (max-width: 1464px) 100vw, 1464px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/2-1-1024x561.png\" alt=\"\" class=\"wp-image-9378\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/3-1024x561.png\" alt=\"\" class=\"wp-image-9379\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/3-1024x561.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/3-300x164.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/3-768x421.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/3.png 1464w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/4-1-1024x553.png\" alt=\"\" class=\"wp-image-9380\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/5-1-1024x553.png\" alt=\"\" class=\"wp-image-9381\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/6-1024x553.png\" alt=\"\" class=\"wp-image-9383\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/6-1024x553.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/6-300x162.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/6-768x415.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/6.png 1485w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/7-1-1024x553.png\" alt=\"\" class=\"wp-image-9385\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/8-1024x553.png\" alt=\"\" class=\"wp-image-9386\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/8-1024x553.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/8-300x162.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/8-768x415.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/8.png 1485w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/9-1024x553.png\" alt=\"\" class=\"wp-image-9387\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/9-1024x553.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/9-300x162.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/9-768x415.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/9.png 1485w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Figure 2 Podcast Creation<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><br>2. Podcast Sharing using the Web App&nbsp;<\/h4>\n\n\n\n<p>2.1 Creator copies the link of the podcast for sharing&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/01.png\" alt=\"\" class=\"wp-image-9388\" width=\"834\" height=\"506\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/01.png 605w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/01-300x182.png 300w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure><\/div>\n\n\n<p>2.2 Creator Shares the Podcast&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/02.png\" alt=\"\" class=\"wp-image-9389\" width=\"547\" height=\"428\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/02.png 408w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/02-300x235.png 300w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/figure><\/div>\n\n\n<p>2.3 The link redirects the Podcast Listener to Podcast Manager Page&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-2-16.png\" alt=\"\" class=\"wp-image-9335\" width=\"826\" height=\"496\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Persona 1 \u2013 Podcast Creator<\/strong>&nbsp;<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Podcast Creation using Mobile App&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-17-1-1024x553.png\" alt=\"\" class=\"wp-image-9303\" width=\"723\" height=\"390\"\/><figcaption class=\"wp-element-caption\"><em>Figure 3 Podcast Creation&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>2. Podcast Sharing using Mobile App&nbsp;<\/strong><\/h4>\n\n\n\n<p>2.1. Creator copies the link of the podcast for sharing.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"172\" height=\"380\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-13.png\" alt=\"\" class=\"wp-image-9298\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-13.png 172w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-13-136x300.png 136w\" sizes=\"auto, (max-width: 172px) 100vw, 172px\" \/><\/figure><\/div>\n\n\n<p>2.2 Shares the Podcast.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-14-1.png\" alt=\"\" class=\"wp-image-9300\"\/><\/figure><\/div>\n\n\n<p>2.3 The link redirects the Podcast Listener to Podcast Manager Page.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"178\" height=\"380\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-7.png\" alt=\"\" class=\"wp-image-9293\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-7.png 178w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-7-141x300.png 141w\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" \/><\/figure><\/div>\n\n\n<p>The discovered challenge lies in the user flow of Spotify for podcasters, where they create, manage and share podcasts. The creator can share a link to the recently uploaded podcast with the audience to increase user engagement and retention.&nbsp;<\/p>\n\n\n\n<p>The shareable link directs the user back to Podcasters.spotify.com.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Persona 2 \u2013 Podcast Listener<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Users who click on the link to listen to the podcast have the following actions to perform \u2013&nbsp;<\/p>\n\n\n\n<p>Steps &#8211;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"1\">\n<li>Login\/ Signup on Spotify for podcasters.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" start=\"2\">\n<li>Install the Spotify for Podcasters mobile app.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" start=\"3\">\n<li>Send a voice message to the creator.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" start=\"4\">\n<li>Play all episodes from the podcast.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" start=\"5\">\n<li>Links to Facebook\/Twitter\/ Instagram handles.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This is where the challenge originates \u2013&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Let\u2019s understand how?&nbsp;<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li>The process of making an account for Spotify for Podcasters, which is meant to be used by the creators to upload and manage podcasts, starts with Login\/Signup button.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-21-1024x830.png\" alt=\"\" class=\"wp-image-9307\" width=\"-519\" height=\"-421\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-21-1024x830.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-21-300x243.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-21-768x622.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-21.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Figure 4 Login\/Signup by listen<\/em>er<\/figcaption><\/figure><\/div>\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>After listening to the podcast, the user can make a podcaster account to send voice messages to the creator.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-23-1024x440.png\" alt=\"\" class=\"wp-image-9309\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-23-1024x440.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-23-300x129.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-23-768x330.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-23-1536x660.png 1536w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-23.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Figure 5 Podcaster Account Creation for sending voice messages to the creator<\/em><\/figcaption><\/figure>\n\n\n\n<p>Also, I would like to mention that there are three ways, as encircled in the below image, for downloading the creator app for the user \u2013&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-22-1-1024x489.png\" alt=\"\" class=\"wp-image-9308\"\/><figcaption class=\"wp-element-caption\"><em>Figure 6 Ways to download the creator app<\/em>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p>So, why should a user who visits the web app\/ mobile app to listen to the podcast be redirected to the website meant for creator account management? The creator app has no way to listen to\/ browse any podcasts you do not publish.&nbsp;<\/p>\n\n\n\n<p>In the Figure 2 and Figure 3 screens, the user does not have any option to perform actions on podcasts, such as follow, download, add to the library, etc. The user cannot browse to see podcasts from other creators, whereas these actions can be performed on the regular Spotify app.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Possible Solution<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Just go to the root cause. The challenge starts when the listener is redirected to podcasters.spotify.com.&nbsp;<\/p>\n\n\n\n<p>The solution is simple; the minor change in user flow can improve the user experience and ultimately lead to more user engagement. The change that can be implemented is that whenever the user clicks on the podcast link, they should be redirected to spotify.com \u2013 the site whose functionality lies in consuming music and podcasts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Web App<\/strong>&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">1. Podcast Sharing&nbsp;<\/h3>\n\n\n\n<p>1.1 Creator copies the link of the podcast for sharing&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/01-1.png\" alt=\"\" class=\"wp-image-9391\" width=\"667\" height=\"405\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/01-1.png 605w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/01-1-300x182.png 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure><\/div>\n\n\n<p>1.2 Shares the Podcast&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/02-1-1.png\" alt=\"\" class=\"wp-image-9392\" width=\"582\" height=\"455\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/02-1-1.png 408w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/02-1-1-300x235.png 300w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/figure><\/div>\n\n\n<p>1.3 The link redirects the user to spotify.com&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/0002-1-1-1024x579.png\" alt=\"\" class=\"wp-image-9394\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/0002-1-1-1024x579.png 1024w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/0002-1-1-300x170.png 300w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/0002-1-1-768x434.png 768w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/0002-1-1.png 1360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile App<\/strong>&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">1. Podcast Sharing&nbsp;<\/h3>\n\n\n\n<p>1.1 Creator copies the link of the podcast for sharing&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"172\" height=\"380\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-1.png\" alt=\"\" class=\"wp-image-9286\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-1.png 172w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-1-136x300.png 136w\" sizes=\"auto, (max-width: 172px) 100vw, 172px\" \/><\/figure><\/div>\n\n\n<p>1.2 Shares the Podcast&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-6-1.png\" alt=\"\" class=\"wp-image-9292\"\/><\/figure><\/div>\n\n\n<p>1.3 The link redirects the user to spotify.com&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"184\" height=\"384\" src=\"https:\/\/pii.fxe.mybluehostin.me\/wp-content\/uploads\/2023\/07\/image-9.png\" alt=\"\" class=\"wp-image-9295\" srcset=\"https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-9.png 184w, https:\/\/47billion.com\/wp-content\/uploads\/2023\/07\/image-9-144x300.png 144w\" sizes=\"auto, (max-width: 184px) 100vw, 184px\" \/><\/figure><\/div>\n\n\n<p>This will eliminate the need for the page the user is currently redirected to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This discovered challenge can become a barrier to the podcaster\u2019s platform growth. When a user listens to the podcast through the link, their visit is not acknowledged as a click\/play by Spotify, which is not reflected in analytics.&nbsp;<\/p>\n\n\n\n<p>This analysis or realization serves as a reminder that constant innovation is necessary in the ever-changing digital media landscape to meet the evolving demands and needs of the content creator and audience. Let\u2019s embrace a future where Spotify\u2019s share feature can help improve user engagement and retention.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents&nbsp; Background\/Context&nbsp; Spotify has evolved the music experience completely. This platform helps you to discover, manage and share over 100 million tracks and over 5 million podcast titles for free. Post upgradation to Spotify Premium, you can access exclusive features for music, including improved sound quality and an on-demand, offline and ad-free experience. Today it has become the most popular audio streaming subscription service with 515M users, including 210M subscribers in over 180 markets.&nbsp; With Spotify, podcasts have now found their niche with mesmeric audio experiences. However, within Spotify\u2019s podcasting realm, I stumbled upon a challenge in its user experience (UX) that must be addressed. Let\u2019s explore this and identify the challenges podcasters face on Spotify due to this discrepancy.&nbsp; Considering all the components of Spotify &#8211;&nbsp;&nbsp; Spotify.com is for\u202fListeners&nbsp; Purpose \u2013 It is at the forefront of all its services and provides streaming.\u202f&nbsp; Podcasters.spotify.com is for\u202fPodcast Creators&nbsp; Purpose \u2013 It is meant for podcast creators to create, upload, share, and manage podcasts.&nbsp; Artists.spotify.com is for\u202fArtists&nbsp; Purpose \u2013 It is a platform for music artists to release and promote their tracks.&nbsp; Spotify.design is for\u202fDesigners&nbsp; Purpose \u2013 It is a platform for the cross-disciplinary design community to help designers create great experiences and make meaningful connections between creators and users&nbsp; The Challenge&nbsp; The existing user flow of the Podcast Sharing Feature of Podcasters.spotify.com&nbsp; Spotify for podcasts helps creators upload their podcasts and serves as a management tool for creators to manage their Spotify accounts, similar to YouTube Studio. The user flow is as follows for the two different personas &#8211;&nbsp;&nbsp; Persona 1 \u2013 Podcast Creator 1. Podcast Creation using the Web App 2. Podcast Sharing using the Web App&nbsp; 2.1 Creator copies the link of the podcast for sharing&nbsp; 2.2 Creator Shares the Podcast&nbsp; 2.3 The link redirects the Podcast Listener to Podcast Manager Page&nbsp; Persona 1 \u2013 Podcast Creator&nbsp; 2. Podcast Sharing using Mobile App&nbsp; 2.1. Creator copies the link of the podcast for sharing.&nbsp; 2.2 Shares the Podcast.&nbsp; 2.3 The link redirects the Podcast Listener to Podcast Manager Page.&nbsp; The discovered challenge lies in the user flow of Spotify for podcasters, where they create, manage and share podcasts. The creator can share a link to the recently uploaded podcast with the audience to increase user engagement and retention.&nbsp; The shareable link directs the user back to Podcasters.spotify.com.&nbsp; Persona 2 \u2013 Podcast Listener&nbsp; Users who click on the link to listen to the podcast have the following actions to perform \u2013&nbsp; Steps &#8211;&nbsp; This is where the challenge originates \u2013&nbsp;&nbsp; Let\u2019s understand how?&nbsp; Also, I would like to mention that there are three ways, as encircled in the below image, for downloading the creator app for the user \u2013&nbsp;&nbsp; So, why should a user who visits the web app\/ mobile app to listen to the podcast be redirected to the website meant for creator account management? The creator app has no way to listen to\/ browse any podcasts you do not publish.&nbsp; In the Figure 2 and Figure 3 screens, the user does not have any option to perform actions on podcasts, such as follow, download, add to the library, etc. The user cannot browse to see podcasts from other creators, whereas these actions can be performed on the regular Spotify app.&nbsp; The Possible Solution&nbsp; Just go to the root cause. The challenge starts when the listener is redirected to podcasters.spotify.com.&nbsp; The solution is simple; the minor change in user flow can improve the user experience and ultimately lead to more user engagement. The change that can be implemented is that whenever the user clicks on the podcast link, they should be redirected to spotify.com \u2013 the site whose functionality lies in consuming music and podcasts.&nbsp; Web App&nbsp; 1. Podcast Sharing&nbsp; 1.1 Creator copies the link of the podcast for sharing&nbsp; 1.2 Shares the Podcast&nbsp; 1.3 The link redirects the user to spotify.com&nbsp; Mobile App&nbsp; 1. Podcast Sharing&nbsp; 1.1 Creator copies the link of the podcast for sharing&nbsp; 1.2 Shares the Podcast&nbsp; 1.3 The link redirects the user to spotify.com&nbsp; This will eliminate the need for the page the user is currently redirected to.&nbsp; Conclusion&nbsp;&nbsp; This discovered challenge can become a barrier to the podcaster\u2019s platform growth. When a user listens to the podcast through the link, their visit is not acknowledged as a click\/play by Spotify, which is not reflected in analytics.&nbsp; This analysis or realization serves as a reminder that constant innovation is necessary in the ever-changing digital media landscape to meet the evolving demands and needs of the content creator and audience. Let\u2019s embrace a future where Spotify\u2019s share feature can help improve user engagement and retention.&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":10019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-default.php","format":"standard","meta":{"_acf_changed":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[5],"tags":[599,600,601,90,602],"class_list":["post-9284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-audio-streaming","tag-audio-streaming-service-provider","tag-user-experience-and-engagement","tag-user-experience","tag-ux-podcast","entry","has-media"],"acf":{"upload_file":null},"yoast_head":"<!-- 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