The client struggled with long lead cycles, inconsistent follow-ups, and manual content production for different buyer stages. Their marketing and sales teams lacked synchronization, leading to dropped leads and low conversion.
The AI Agent Solution
47Billion designed a Marketing & Sales Automation AI Agent that autonomously drives top-of-the-funnel to bottom-funnel motions by acting as a co-pilot across marketing and sales systems.
Key Capabilities
- Lead Scoring & Routing:
The AI agent continuously evaluates incoming leads based on behavioral signals and routes them to the right sales reps with context.
- Auto-Generated Campaigns:
Based on product updates or target industry segments, it generates personalized email and LinkedIn sequences, landing page copy, and banners—no marketing intervention needed.
- CRM & Email Sync:
Integrates with CRM and email platforms to track engagement and trigger intelligent follow-ups based on opens, clicks, and form submissions.
- Sales Playbooks on Demand:
Sales teams can request buyer-specific collateral—case studies, objection handlers, pricing decks—instantly generated by the agent using internal knowledge bases.
Business Impact
- 80% reduction in manual campaign creation effort
- 3x increase in marketing-to-sales alignment score (measured via CRM sync)
- 40% improvement in MQL to SQL conversion rate
- 80% reduction in response time to inbound inquiries
How It Works
- Listen: The agent monitors product changes, competitor signals, and customer behavior in real-time.
- Create: Generates GTM assets (emails, pitch decks, collateral) contextual to that data.
- Act: Pushes these assets into relevant channels (marketing automation, CRM, email).
- Learn: Tracks outcomes and optimizes outreach based on engagement analytics.
Why It’s Agentic
Unlike rule-based workflows, this AI Agent autonomously initiates, adapts, and executes GTM actions. It behaves as a digital team member that collaborates with marketing and sales, freeing up human effort for strategic tasks.