Data is the new powerhouse. Businesses across industries need more thoughtful, more productive, and analytical approaches to compete with the data-first strategy. Marketers started utilizing various attribution models to dive…
Microsoft’s AI Chatbot Tay was programmed to imitate the language patterns of 18–24 old millennials. After just a few hours of going live, Tay started repeating such offensive statements as…
How can a health insurance company gain a strategic advantage by measuring, analyzing, and acting upon quality measures to keep their members healthy. The Institute of Medicine (IOM) defines the…
Data strategy is all about extracting value from your current and potential data. It is important to approach data strategy systematically without jumping into the idea of technology right away.…
Every day mortgage processing companies, healthcare insurance companies, banks, finance, legal, HR departments, and government agencies review and extract data from millions of documents to make decisions. Some of these…
Gaming analytics can be best defined as is the whole process of applying user behavior data to guide sales & marketing, product enhancements, and business decisions for any gaming company.…
Data has become the core of modern business, and it is expanding more than ever. But these large datasets are not of much use unless organizations can make sense of…
(How small neglected issues in data lead to the systematic decline of the organization as a whole & Importance of having clean data at source for effective data analytics) “In…
Business process optimization is a laborious and time-consuming activity. In the new digitally-enabled world of intelligent process analytics, every piece of information that flows through the business creates a plethora…
The 80-20 rule or the Pareto Principle states, "80% of your business comes from 20% of your customers.". Innovative sales & marketing professionals always understand the importance of "know your…
